Why Señor Rio is Arizona’s Favorite Tequila
“There’s no place like home,” we hear this statement all the time. Indeed, there is something to be said for that familiar feeling, that certain comfort associated with being home. For some people, it includes their house itself, for others it means surrounding themselves with the people they love most. For this small but growing tequila company Señor Rio, Arizona is quickly beginning to feel like home.
From humble beginnings…
Arizona has seen a lot of newcomers over the last few years. Many people from across the country are leaving their old lives behind to start new in Arizona, and Señor Rio has a similar backstory. Originally, Debbie and Jonathan Gach, the founders of Señor Rio Tequila were from Chicago and upstate New York respectively, but they couldn’t say no to the warm weather and beautiful vistas that come with living in Arizona. After a fortuitous meeting and falling in love, they decided to leave their jobs in real estate and accounting to start a tequila based on Debbie’s family recipe, a recipe that has spanned generations. Since its inception in 2009, Señor Rio has expanded via its partnership with Total Wine & More, and is now sold across 23 states.
Match made in heaven!
Although Señor Rio Tequila is distilled, aged, and bottled in Jalisco Mexico, the company is currently run out of Gilbert, just outside Phoenix. As mentioned earlier, while Señor Rio is available in 23 states, Arizona makes up for 20% of all sales, far outpacing any other state where it is sold. The love affair with Arizona goes far beyond pure sales numbers however, as Debbie and Señor Rio have become involved in charitable works across the state as well. Just last December, Debbie Gach raised enough money from recent sales to donate over 45,000 meals across the Phoenix area, in partnership with St. Mary’s food bank. In fact, Debbie was recently featured in the Phoenix Business Journal, which declared Señor Rio has “heart and soul.”
The Future looks bright
Considering Señor Rio Tequila has only been around for 13 years, it’s easy to see why the future for this company and its relationship with the state of Arizona looks bright. With Arizonans purchasing over 6,000 bottles of Señor Rio Tequila, the state of Arizona is quickly warming up to this award winning spirit and its multiple expressions of tequila. To keep up with the latest news regarding Señor Rio tequila, Debbie Gach invites anyone interested to sign up for the newsletter here, or visit the company website directly at www.senorrio.com.
